Got Milk?... Beef, It's What’s for Dinner…. These are powerful, strategic campaign slogans that not only represent a product but promote an experience.
Thanks to NCSEA (the national association to which we belong), the Structural Engineering industry is embarking on its own campaign. A program designed to promote the value of Structural Engineering and raise awareness for what we do. And the tagline is...
WE SEE ABOVE & BEYOND
Designed to promote Structural Engineering Excellence, the campaign will demonstrate how structural engineers create experiences in our communities - where we work, live, love and play. The campaign is designed to draw a connection between the work we do and the lives of our community members. All advertising and social media posts will drive viewers to the campaign website: www.WeSEEAboveandBeyond.com.
SEAOSC will play an active role in sharing the message materials provided by NCSEA via social media. Together we can increase our reach, so please follow SEAOSC on LinkedIn, Twitter, and/or Facebook. When you see a message that resonates with you, consider sharing it so that our voice will grow stronger.