It's that time again… when we put a bow on our accomplishments of this year and prepare to ring in the new one. No matter your traditions this holiday season, I wish you all the best in your celebrations.
As I prepare my New Year's resolutions, the campaign tagline We SEE Above and Beyond keeps popping to mind. This is the slogan of the NCSEA marketing campaign that kicked off this fall, and something I want to make sure I promote in my work (both with my clients and within our community). The campaign is designed to draw awareness to the structural engineering profession and its vital role in society. Structural Engineering Excellence (SEE) is more than through drawings and well executed calculations; it is the unique way we bring our communities to life. The campaign website, www.weseeaboveandbeyond.com, outlines key campaign messages which include:
We SEE our role in helping to form resilient communities.
We SEE the “big picture” vision of a project: its desired outcomes and its intended impact.
We SEE construction solutions using proactive leadership, communication, and creative problem-solving.
We SEE the integrity of building components and systems that create safety and security.
I hope there are a few words here that speak to you; themes that encourage you to show and share how you SEE Above and Beyond. Whether you share your experiences with colleagues in a staff meeting, show it to your clients at your next project kick off meeting, or teach it to our next generation; I hope you find a way to celebrate all that you do in 2022.
Kelsey Anne Parolini, S.E.
SEAOSC President, 2021-22