“Business Development for Engineers 101”
with Lindsay Diven, CPSM, Founder, Marketers Take Flight
Have you been asked to do “business development” for your company? Maybe this is now your new role, or maybe it’s added onto top your other tremendously large task list. You studied and trained as an engineer, but now you’re asked to help with business development. What does that even mean?
If this situation sounds similar you are not alone. At some point in every engineer’s career, she is tasked with helping the firm bring in more work. However, it’s a skill that isn’t taught in college, and often not even taught on the job. In this webinar, Lindsay Diven, CPSM, shares the basics of what business development is and isn’t as well as some BD tactics you can begin using today to help your firm win more work.
1. What is Business Development – Learn the differences between BD, marketing, and project delivery.
2. Expand Your Network – The FUNdamentals of networking to overcome fear and anxiousness.
3. Develop Relationships – Learn how to turn contacts into clients.
4. Knowledge is Power – Learn intelligence gathering techniques to ensure you know your target, team, issues, and more.
5. Drive-by BD Doesn’t Work – How to incorporate BD into your daily routine.
About the Speaker:
Lindsay Diven, CPSM, Founder, Marketers Take Flight
For more than 15 years, Lindsay has worked with architecture and engineering firms to build sales and marketing strategies that resulted in increased revenue growth and profit. This included consulting dozens of AE firms in setting up and maximizing the use of Deltek Vision and Vantagepoint CRM to support their firm strategies.
As the Marketing and Sales Manager for the Blackbox Connectors, she oversees the marketing and business development efforts for all Blackbox Connector solutions
She is also the founder of Marketers Take Flight, an A/E/C-industry specific marketing and business development training company, hosts a podcast by the same name, and is the creator of The Proposal Pro Course.
She is a Certified Professional Services Marketer (CPSM) who is active with the SMPS Central Florida Chapter and the Southeastern Regional Conference.
Outside the office, she is married to an amazing man, has two kids, and a labradoodle; attempts to work out regularly; and enjoys a glass of wine. She’s addicted to real estate investing and her beloved Florida Gators.